BACKGROUND

Launching a collaboration product with Chatime for their signature lip product line, "Poppin Matte", Emina merged the identity of Chatime as the giant teahouse brand with their own. Inspired by the product itself, which is a lip product form of Chatime's signature milk tea flavors, this booth concept was actually a twist from a usual Chatime's milk tea booth with Emina's colorful branding and a touch of retro.